Confidence You Can Train

More Than a Program. An Investment in Her Future.

When families look at the cost of activities for their daughters, it's important to put things into perspective.

In Alberta, many popular youth activities cost anywhere from a few hundred dollars to several thousand dollars per year. Community soccer, basketball, volleyball, dance, gymnastics, ringette, hockey, and cheer programs often range from $300–$1,500 annually, while competitive programs can easily exceed $3,000–$10,000 once registration fees, equipment, apparel, travel, tournaments, and competitions are included.

At Fit+Fierce, our annual program is approximately $650 for 10 months of programming.

For that investment, girls receive far more than a weekly activity.

They participate in a year-long personal development program designed to help them become strong, confident, and capable young women. Through fitness, nutrition education, mindset coaching, leadership development, mentorship, community service opportunities, guest speakers, workshops, and meaningful friendships, girls gain skills that extend far beyond the gym.

While many activities focus on developing a specific sport, Fit+Fierce focuses on developing the whole girl.

Our goal is to help girls build confidence, resilience, healthy habits, strong relationships, leadership skills, and a positive relationship with their bodies. These are skills that will benefit them long after childhood sports and extracurricular activities are over.

As a coach, founder, and mom, I've spent years watching girls discover something powerful: Confidence isn't something you're born with, it's something you build.

Just like strength, resilience, leadership, and self-belief, confidence can be practiced, developed, and trained over time. That's the foundation Fit+Fierce was built on.

When viewed alongside the cost of other youth activities, Fit+Fierce offers exceptional value. Families aren't simply registering for a program; they're investing in a community dedicated to helping girls become strong, confident, capable young women.

For less than the cost of many organized youth sports, girls receive 10 months of support, encouragement, mentorship, and life-changing experiences designed to help them thrive both inside and outside the gym.

Because the greatest return on investment isn't measured in trophies, rankings, or results.

It's measured in confidence.

The confidence to speak up.

The confidence to try something new.

The confidence to lead.

The confidence to believe in herself.

And that's an investment that lasts a lifetime.

Fierce is a feeling.

And every girl deserves the chance to find hers.

Kelsey Vickers

Founder & COO, Fit+Fierce