The Fierce Community Association
Prevention Starts With Her
The Fierce Community Association is developing a preventative health education model that brings together mental wellness, physical activity, nutrition, and community connection to help girls build stronger foundations for lifelong health.
Who We Are
The Fierce Community Association is a newly established Alberta nonprofit organization dedicated to advancing preventative health education and improving the long-term health and well-being of girls.
Our approach recognizes that mental health, physical activity, nutrition, confidence, and social connection are deeply interconnected.
We believe that meaningful improvements in youth health begin long before a crisis occurs.
By providing girls with practical education, positive mentorship, supportive environments, and opportunities to develop healthy habits, we aim to strengthen the foundations of lifelong well-being.
Fierce Community Association is being developed to address an important gap in preventative health education by bringing physical, mental, and nutritional wellness together within one accessible, community-based model.
Mission
To empower girls with the knowledge, skills, confidence, and community support needed to build lifelong physical, mental, and emotional well-being through accessible, evidence-informed preventative health education.
Vision
A future where every girl has access to the education, resources, and supportive community necessary to build a strong foundation for lifelong health.
Our Philosophy
Healthy futures are built before a crisis. We believe that prevention is one of the most important investments we can make in the next generation. By supporting girls during their formative years, we aim to strengthen resilience, encourage healthier choices, build confidence, and promote long-term well-being.
Our Services
1
MIND
Mental Wellness & Resilience
Supporting girls in developing the emotional awareness, confidence, coping skills, and healthy relationships that contribute to positive mental well-being.
Educational topics may include:
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Mental health literacy and emotional awareness
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Stress management and healthy coping strategies
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Confidence, self-worth, and positive body image
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Resilience and emotional regulation
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Healthy friendships, relationships, and boundaries
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Social connection, belonging, and peer support
Our objective is to help girls develop practical tools that support their emotional well-being before challenges escalate.
2
BODY
Movement & Physical Health
Helping girls develop a positive relationship with physical activity while building strength, physical literacy, and confidence.
Programming may include:
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Strength and functional movement
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Physical literacy and movement confidence
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Age-appropriate fitness education
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Healthy activity habits
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Understanding the connection between movement and mental well-being
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Encouraging lifelong participation in physical activity
The emphasis is on health, confidence, enjoyment, and long-term well-being rather than appearance, weight, or athletic performance.
3
NOURISH
Nutrition & Health Education
Providing practical, age-appropriate nutrition education that helps girls understand how nourishment supports growth, development, physical health, and mental well-being.
Educational topics may include:
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Foundational nutrition literacy
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Food and its relationship to energy and well-being
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Healthy eating habits and food confidence
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Practical food preparation skills
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Understanding nutrition information
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Developing positive relationships with food
Our goal is to equip girls with knowledge that supports informed, sustainable choices throughout their lives.
Who We Support
The Fierce Community Association will focus on supporting girls and female youth during their developmental years.
Our goal is to provide preventative health education and supportive opportunities to girls throughout our communities, regardless of whether they have participated in Fit+Fierce programming.
We want to develop programs that can help reduce barriers to accessing meaningful health education and positive wellness opportunities.
Organizational Details
Legal Organization Name: The Fierce Community Association
Organization Type: Alberta Nonprofit
Executive Director: Kelsey Vickers
Board Chair: Julia Kinsella
Additional Board Members:
Hailey Lutz - Vice Chair
Kristin Toms - Treasurer
Nancy Wu - Secretary
Shelbea MacLennan - Officer of the Board
Business/Registration Number: 700995830
Corporate Access Number: 5028348232
The association has its own governing board and operates independently of Fit+Fierce Inc.
Partner With Us!
Fierce Community Association welcomes opportunities to collaborate with organizations committed to improving the long-term health and well-being of girls!
We are seeking partners who recognize the importance of preventative health education, early support, and community-based programming.
Our objective is to develop sustainable, evidence-informed initiatives that strengthen protective factors, encourage healthy development, and create measurable benefits for girls and their communities.
We are interested in opportunities involving program development, pilot projects, community partnerships, sponsorships, and eligible government funding.Together, we can invest in prevention and help build healthier futures for girls across Alberta.